Curology - Tailored Treatments for Healthier Skin and Hair

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology. Heather shares her journey, and the incredible work Curology is doing in the skincare industry.

From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products.

This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market.

Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration.

Key Moments:

- Heather shares advice from her mentor that shaped her career and leadership style.

- The transition of Curology from a DTC brand to an omni-channel approach.

- How Curology’s customized treatments provide superior acne, anti-aging, and hair loss results.

- Clinical data and personalized care are essential in Curology’s product offerings.

- Curology’s community program provides subsidized skincare to those in need.

Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won’t want to miss this enlightening and engaging conversation!

For more on Curology, visit: https://curology.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	Think about the skincare category overall.
0:02.0	It's a huge category.
0:03.7	And a lot of the products are just hoping a jar without real proven efficacy.
0:08.4	Our products are proven efficacious prescription ingredients.
0:13.0	We have clinical data to support it.
0:14.6	And so there's a lot here.
0:17.2	And one of the challenges is just making sure that as many people as possible who suffer
0:22.1	from conditions like acry rosacea that they know that we're here and that they can find
0:27.4	us easily and come to us.
0:43.7	Hey everyone, this is Ramon Bella, and this is another episode of the story of a brand.
0:47.4	Like always, we have an amazing guest in brand that we're going to feature on today's show.
0:54.0	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety,
1:02.4	the cost of capital, and more.
1:04.4	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:09.9	And that's why I'm personally recommending that you
1:12.9	reach out to Compass Rose Ventures, whether you're looking for help positioning your brand and messaging,
1:19.2	diversifying your marketing portfolio, preparing for retail expansion, or fine-tuning your existing retail strategy or maybe preparing your brand and financials
1:29.9	for investors or acquisition. Simply visit compassroseventures.com. That's compassroseventures.com
1:39.7	to learn more. Now without further ado, let's get to the main event. I have with me, Heather Wallace,
1:46.4	who is CEO of Curology. Welcome to the show. Thank you for having me, Ramon. I'm so happy to be here.
1:53.2	Well, I appreciate making time. There are a ton of questions that I have for you. You have such an
1:59.4	interesting brand that you're a part of.
	...

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