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The Story of a Brand

A Bar Above - Elevating the Art of Cocktails with AI

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 โ€ข 145 Ratings

๐Ÿ—“๏ธ 24 July 2024

โฑ๏ธ 56 minutes

๐Ÿงพ๏ธ Download transcript

Summary

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above.ย 


Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line.ย 


Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business.


Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand.


Highlights from the Episode:


- The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware.


- Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending.


- Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand.


- Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration.


- Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line.


- Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business.


Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails.ย 


Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business.

For more on A Bar Above, visit: ย https://abarabove.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, donโ€™t forget to follow us on Apple and Spotify.ย 


Your support helps us bring you more content like this!


*


Todayโ€™s Sponsors:

ย 

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—–๐—ฃ๐—š ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ โ€“ Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above.ย 


Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story


Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey friends, I'm thrilled to share my latest podcast interview and episode featuring the

0:04.8

amazing Julia Tunstall, co-founder and CEO of A Bar Above. If you love cocktails, entrepreneurship,

0:11.6

and innovation, this one's for you. Julia and her husband Chris started a bar above with a passion

0:18.3

for craft cocktails and a mission to make high-quality bartending

0:21.7

education accessible. We chat about their journey from creating educational content to launching

0:27.1

a premium barware line. Plus, Julia's insights into using AI creatively in their workflow are

0:33.4

really mind-blowing. I can't wait for you to hear all about it. One of my favorite parts,

0:38.0

though, hearing how Julia Balance is growing a successful business with family life, involving

0:43.0

her kids in fun and meaningful ways. Her stories about community and partnerships are truly inspiring.

0:49.2

Join us as we explore Julia's incredible journey and gain practical tips on entrepreneurship and innovation

0:55.4

that you can apply to your own adventures. Trust me, you won't want to miss this episode. Listen

1:00.9

now and get ready to be inspired. This is Rose Hamilton, your host for The Story of a Brand Show.

1:17.6

For over two decades, I've served as a hands-on executive in growing consumer companies,

1:22.6

including the Vitamin Shop, Petsmart, and Nutrafall.

1:25.6

And I'm the founder of Compass Rose Ventures, a consultancy to

1:29.1

emerging CPG brands. On this show, I'll bring you simple brand growth strategies based on practical

1:34.8

experience, inspiring expert interviews, and my own insights from my time on the front lines in the

1:40.4

fascinating world of health and wellness, beauty, food and beverage, and pets.

1:45.0

Now, let's get started with today's episode.

1:47.5

Welcome, listeners to The Story of a Brand Show.

1:50.4

This is Rose Hamilton, and I am your host for today.

1:54.0

And I am super excited to have somebody who's incredibly smart in the space called

...

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