Okendo - Transforming Customers into Super Fans

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead.

Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space.

We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences.

Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success.

Whether you’re a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights.

Key Moments:

- Adena’s journey to Okendo and the mentorship that shaped her path.

- The rapid growth of Okendo and the new products they’ve launched.

- Strategies for collecting zero-party data and why it’s crucial in today’s market.

- How Okendo’s integrated suite of products helps brands increase customer lifetime value.

- The vital role of partnerships in Okendo’s success and the unique aspects of their partner program.

Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans.

For more on Okendo, visit: https://okendo.io/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	Your customers are your strongest advocate, especially those that are leaving you a four or five-star review, or they're leaving you higher than an eight and above on the net promoter score.
0:15.8	Your customers are your promoters. So it really is intuitive, and it's the next step in lowering your acquisition cost by
0:24.2	asking your customers to find new customers for you, to refer to people on their network. One of the
0:30.2	things that is unique to Okendo and makes our referral software so good is that it's integrated so well with the rest of our
0:39.5	suite of products. And so you can ask someone directly after they've left you a positive
0:45.9	review to refer a friend or family member in that post review module. So it's,
0:52.1	it's it like flows really nicely. It's a seamless process. You don't have to rely on
0:59.0	sending emails to your customers to refer someone. You can do it directly in those step-by-step
1:05.5	processes. So it's a really great product. I really encourage everyone to check it out.
1:16.8	And in general, to just test out having a customer referral program.
1:32.2	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:36.6	Like always, we have an amazing guest in company that we're going to feature on today's show.
1:43.3	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation,
1:50.1	election year anxiety, the cost of capital, and more.
1:53.8	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:59.4	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
2:04.6	whether you're looking for help positioning your brand and messaging,
2:07.6	diversifying your marketing portfolio, preparing for retail expansion,
2:12.6	or fine-tuning your existing retail strategy,
2:16.6	or maybe preparing your brand and financials
2:19.2	for investors or acquisition. Simply visit compassroseventures.com. That's compassroseventures.com
2:29.0	to learn more. And now, without further ado, I have an amazing guest today.
	...

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