Curiosity Lab - Curiosity, Compassion, and Connection
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 5 November 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Creating work that advocates for a more inclusive and empathetic world” that's what Curiosity Lab is dedicated to bringing into the world. Today we have Michael Tennant, Founder of Curiosity Lab, a product content and experience company.
Michael spent 15 years in media and advertising. In 2017, he left traditional advertising due to family problems and presidential elections. He decided to create the Curiosity Lab as he wanted to deliver something meaningful to people.
He came up with three values for Curiosity Lab: curiosity, compassion, and connection. The values helped the brand in channelizing its energy. Resources, as well as experience, were the biggest challenges in their journey. Michael believes that his willingness to admit his wrongdoings is his superpower.
In part 1, he discusses:
* Gratefulness
* Overview of the brand
* His motivating factor
* What were the challenges
* His development model
* Superpower
Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand.
For more on Curiosity Lab, visit: https://www.curiositylab.io/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
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Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.4 | So Curiosity Lab is a product, content, and experience company. |
| 0:29.2 | And overall, what unifies it all is that we're dedicated to creating work that |
| 0:35.8 | advocates for a more inclusive and empathetic world. |
| 0:38.3 | So to take that one click deeper, we have the products actually curious, |
| 0:44.3 | which are at this point four skews that gamify, trust building, and empathy, |
| 0:51.3 | spreading the tools of empathy. |
| 0:54.6 | Then we have workshops, which we do in corporate, academic settings, pretty much any workplace |
| 1:02.6 | or school place, as well as consumer workshops. |
| 1:07.3 | And then finally, we're starting to really get serious about rolling out content, content that can really scale the messages and the new or deeper look into the narratives that are important, the discussions that are important to us here in our country. |
| 1:29.2 | We all know delivering, are a major pain. |
| 1:32.3 | Fortunately, with Phoenix Commerce, you can now deliver a better customer experience and |
| 1:36.7 | improve conversions up to 14%. |
| 1:39.0 | How? |
| 1:39.5 | By providing your customers with personalized actual delivery dates and options directly on your |
| 1:45.8 | web store and post-purchase, while stay on top of things with Phoenix Proactive Delivery |
| 1:50.8 | Alerts. So retailers, brands, and online merchants big and small trust Phoenix Commerce |
| 1:55.5 | to optimize their entire order shipping and delivery experience? So why not you? For more details, check out |
| 2:02.0 | phoenixcom.com.com. That's phoenixf enixcommerce.com. We all know that sustainability is now a |
... |
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