Culture as the secret ingredient - Richard Reed and the Innocent story
Eat Sleep Work Repeat - better workplace culture
Bruce Daisley
4.7 • 989 Ratings
🗓️ 12 December 2017
⏱️ 37 minutes
🧾️ Download transcript
Summary
Richard Reed was one the founders of Innocent - the most unlikely David taking on the Goliaths of the soft drinks business. With little more than a perky brand, unbounded optimism and a winning culture they're become the biggest juice brand in the UK.
So how did Richard build this exceptional culture? What was the Innocent version of 'Don't Be Evil'? Richard shares special techniques like 'learn one, do one, teach one' that helped share a climate of humble learning.
Richard talks about his new book 'If I Could Tell You One Thing' advice from the most respected people in the world, plus Michael McIntyre.
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Transcript
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| 0:00.0 | This is Eat Sleep Work Group, a weekly podcast on happiness and work culture. |
| 0:07.0 | Hello, this is Bruce Lasely. You can catch up with all the previous episodes on our website which is |
| 0:15.0 | eat sleep work repeat dot fm there's some good episodes that have happened recently if you didn't |
| 0:20.8 | check out the episode with Cal Newport I think that was a fantastic one on deep work. |
| 0:25.0 | A lot of people love the Bianca Ingalls story about really sort of designing the workplaces for our culture. |
| 0:31.0 | And obviously the Dan Cable episode about being alive at work |
| 0:35.2 | is just this incredible preview of his book that's coming out the start next year so |
| 0:40.5 | some really good episodes that have happened in the last few weeks. |
| 0:44.0 | I saw an interesting article this week which was suggesting that German academics have been |
| 0:49.5 | warned about Chinese spies following them on LinkedIn and it did make me reflect on my own open |
| 0:56.4 | LinkedIn policy. I think I've described probably unfairly I've used the word randos to describe |
| 1:02.0 | some of the people who've connected to me on |
| 1:03.4 | LinkedIn and I have solicited that but sometimes I had a big flurry of people joining me |
| 1:08.8 | from the Gambia a couple of weeks ago and while shout out to my Gambian crew part of me did wonder if I was |
| 1:16.1 | going to get accosted with money-making schemes that maybe might compromise my |
| 1:21.3 | LinkedIn integrity. |
| 1:23.0 | Certainly the value of my professional network is so valued to me |
| 1:27.0 | that I would hate to do anything that undermined me in the eyes of the community. |
| 1:31.0 | I'm not sure how your own end of years going. I've got a trip to the darts, |
| 1:36.2 | arranged on Sunday. It's not just all culture and work. I'm going, me and I suppose these days you describe |
| 1:42.3 | them as your crew, Me and my crew are going as the |
| 1:45.2 | Stars of Mario Kart. I'm actually going as Warrio. I thought even though I'm the |
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