Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a Wall Street Journal and USA Today best-selling author of The Reinvention Formula. I'm a global, transformational speaker, facilitator, coach, mentor, advisor, investor, eight-time marathoner, and a soul having a human experience.

But most importantly, if you're listening to this podcast, you should know that my mission

is to hit you with a nugget or a download that changes the way you think and charts you

on the course for a huge breakthrough in your life, both professionally and personally.

You'll hear from some of the most dynamic

and accomplished guests on the planet

and some cute little solo mini episodes as well.

I will challenge the guests for your benefit.

Let's go deep.

You know, my view on time is I created something called

the urgency fallacy.

And because if you have something important to do, but you have something that's urgent to do, most of the time people will say, well, I'm going to do the urgent thing real quick because it's urgent.

But here's the key.

Urgent always gets done because it's urgent, because it has a deadline, because it's in response to somebody else,

because it gives you great satisfaction because you can check it off your list.

Things that are important move you closer to your values, vision, and goals.

They take more time and thought, and they don't necessarily have a deadline, but they have good consequences if you don't do them.

And so people will always pick the urgent thing, but you have to make time for the important thing,

even if it's 15 minutes at a time.

I wrote the book 15 minutes at the time on the bathroom floor, waiting on the car for my kids' games to start on airplanes.

Don't ever talk to me on airplanes.

I have the worst resting bitch face you've ever seen.

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