Cult or Business Opportunity? | Breaking Down Network Marketing, Social Selling and Multilevel Marketing - 528
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 28 October 2021
⏱️ 42 minutes
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| 0:00.0 | Hey there, in this edition of Build Your Tribe, we're going to talk about network marketing. |
| 0:05.1 | Some things you need to know before you join. |
| 0:07.6 | And some of the reasons I think network marketing gets a bad rap and may be deservedly so, |
| 0:12.3 | but I also think in many cases, undeservedly so. |
| 0:16.1 | Let's do it. |
| 0:18.1 | Okay, first, a full disclosure and actually just some transparency. |
| 0:24.9 | Because I'm often asked by people, so are you a coach with beach body? |
| 0:28.6 | Beach body is a network marketing organization. |
| 0:32.3 | So to give you full context of this, it wasn't a network marketing organization when I originally |
| 0:39.7 | partnered with Beach body. |
| 0:42.2 | So this is, gosh, 2004. |
| 0:45.0 | So long ago now, it's so crazy that I got my first infomercial deal and that was with |
| 0:51.3 | a company at the time known as Beach Body. |
| 0:54.4 | Beach Body at that time was doing direct to consumer marketing on TV. |
| 0:59.7 | Infomercials pretty much only. |
| 1:02.2 | And many years into the development of their company, they realized a lot of customers |
| 1:06.9 | were becoming the spokespeople, if you will, for their products. |
| 1:11.5 | Someone loses weight. |
| 1:13.0 | People habitually will ask, how did you do it? |
| 1:16.4 | And they would say, I did it with this program or I did it drinking these shakes or I did |
| 1:19.9 | it in combination with fitness and nutrition through this company. |
| 1:23.9 | They realized that direct marketing on television was getting more and more expensive. |
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