I'm Rufus Griscom and I'm Caleb Bissinger.

And this is the next big idea.

Today, the crypto revolution is quietly happening.

Is it actually, Rufus?

Yeah, I think it is. Rufus, if you pulled 50 people on the street, do you think they'd actually agree with that assertion you just made?

You know, I'm not sure that they would. That's a great point. And it's a classic Gartner

hype cycle case study. You have a new technology that is at first overhyped. Then when it doesn't

deliver on its promise, it goes through what's called the trough of disillusionment. Right. So I think

we saw this most clearly with driverless cars. In 2016, Elon Musk said,

I think we're less than two years away from complete autonomy. And yet here we are 10 years later,

and we're still waiting. Exactly. And the trough of disillusionment in the case of driverless

technology was brutal. Apple spent a decade and $10 billion trying to develop a self-driving car.

They abruptly canceled the project.

Uber and Lyft sold off their self-driving divisions because they were too expensive.

They weren't seeing the return.

The last 1% of driverless capability has turned out to be harder than the first 99%.

But it's actually beginning to happen now.

So Waymo is approaching half a million driverless rides a week in San Francisco, L.A. and Phoenix alone.

Yep, and Tesla has about 30 fully driverless robo taxis picking up passengers in Austin. It's a small number,

but we're beginning to see a truly viable driverless car technology servicing. This is the

phase that's called the Slope of Enlightenment in the Gartner hype cycle. And this is actually

a really interesting place to be if you're an entrepreneur or an

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