So let's face it, until you schedule it, it's not real.

Hey everybody, welcome to the own your future podcast behind the scenes version.

This is where we each week we go seven to ten minutes long just kind of talking about the things

behind the scenes or the topics you brought up by watching the podcast, the things that really

move the needle like scheduling the tough stuff. We're going to get to that today because it was

a topic brought up by our guest last week, Emily Ford. If you didn't see that podcast,

oh, it was pure fire. I mean, I don't know why I made that noise. It was so good. Make sure you go

watch it right now and you're going to want to send this to a friend for sure. Thank you for

making this own your future podcast, one of the top podcasts in the world and it's category.

I'm beyond honored. I do this for you. I don't run ads. I don't make money from this podcast.

I do it to give back and share the things I wish I was told at an earlier time in my career,

in my my journey of life. So thank you. And if you want to really say thank you,

subscribe, leave me a comment, share this podcast with some other people. Okay, real quick,

there was a part when I asked Emily, what are some of the most important things when it comes to

scaling your business, starting your business? Go into another level, especially as a woman,

right? And she said something really powerful. She talked about falling in love with what you sell.

I talk about that probably way too much, but it's the greatest secret to sales in the world.

So once we got that out of the way, she said something I thought was really cool. She's like,

you got to schedule the tough stuff. And I'm like, what do you mean? She's like so many times,

especially me as a woman. I'll work on logos. I'll work on the things that are busy work.

I'll name it. I'll create something new. I'll get innovative. I'll run, you know, create processes

and standards and what I'm going to do next and what it looks like. But if I don't like selling,

...