Hello, friends, and welcome back to the rabbit hole. I'm your host, Danny, and today we have the pleasure of having Adam Swart on the podcast. He is the founder of Crowds on Demand, a paid protesting firm. Protest today don't just occur naturally. They are built, funded, and staged for media impact. And Adam is actually here to share why people use his firm,

how protest optics work, and who is really showing up for them. And we get into some pretty hard

questions that I think aren't asked a whole lot. I thought this interview was so important because

we have a lot of questions about protests and what we're seeing in the media versus what is actually happening.

And I think we really got to the bottom of that in this interview. I hope you enjoy.

Hi, Adam. Thank you so much for coming on the rabbit hole.

Hey, thanks, Danielle. It is my pleasure to be with you and your audience.

I am really excited to have this conversation. But I kind of want to like go back to the beginning.

What led you to start crowds on demand?

Well, crowds on demand, largest protest company in the country.

We're known for advocacy events, campaigns, peaceful, lawful demonstrations.

That's probably what we're best known for. We are now almost 14 years old.

So I started the business when I was a college student, actually. And I was really inspired by the

idea of creating the right context for brands, for candidates, for causes, companies to thrive.

And part of the inspiration was working on political campaigns, mostly on the Democrat

side, though I'm independent now, but working on those political campaigns at the time,

seeing how hard it was to get attendance.

And the people running the campaigns, like at that time,

that's like the early 2010s, had come of age in an atmosphere of a lot more political

engagements. So they'd be like, Adam, get us a couple thousand college students on the quad.

Because they're coming at it from the, you know, pre-internet situation where you just put some flyers and free

pizza and the people are there.

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