Hello, folks. Welcome back to the WOOP podcast. I'm your host, Will Ahmed, founder and CEO of Woop,

and we are on a mission to unlock human performance. We've got a ton going on right now. We've been

announcing a bunch of partnerships, and I'm going to get to a very, very exciting one and the CEO

of CrossFit in just a second. But first, a reminder, you can get 15% off a WOOP membership.

If you use the code Will Ahmed, that's WI-L-L-A-H-M-E-D. WOOP measures everything about your sleep

and your recovery and your strain. The hardware is included in a

WOOP membership. So check that out at WOOP.com. Okay, we just announced a multi-year partnership

that makes WOOP the official wearable of CrossFit. This is going to include WOOP data

integration into CrossFit competition. So if you're watching like the

CrossFit Open or CrossFit Games, you're actually going to see real-time whoop data like

strain or Woop Live during the broadcast, leaderboard, and competitions. I'm super excited about that.

You may have seen some of the work we're doing in golf regarding whoop live, but this is something that we're

looking to pull across a lot of different sports. We're also going to be creating content and

educational materials for the CrossFit community specifically. So this is going to include

everything around sleep and recovery as it relates to CrossFit training. We're working very closely with all the CrossFit

affiliates and boxes, really to empower them to become a point of sale for WOOP memberships.

And lastly, we have added CrossFit as an activity in the WOOP app. So I know that's going to make

many of you really happy.

All right. And to talk more about this partnership, we are bringing on Eric Rosa.

Eric is the CEO of CrossFit. And we get into his journey to becoming the owner of CrossFit and

why he believes it's his calling in life. What it was

like taking over the brand this summer at a point of crisis. His vision for the future of CrossFit

...