Crisis PR: Navigating Risk with David Oates

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 18 January 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

David Oates is a former Navy Public Affairs Officer and corporate PR specialist with decades of experience in crisis communications and PR. He now works with organizations of all sizes to help manage their online reputation and respond to crisis events.In David Oates's unexpected journey from Navy officer to crisis PR expert, he must use his empathetic and action-oriented approach to help organizations of every size navigate the risk of reputation-damaging cyber attacks, employment matters, and more.In this episode, you will learn the following:1. How to be prepared for and respond to a crisis communications event.2. Tips for managing online reputation.3. The top five types of crisis events companies must be prepared for.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.4	Hello, I'm Monica Jackson Jackson, host of your brand Amplified,
0:15.8	and I am so excited because today we have Dave Oates.
0:20.2	We have not discussed crisis communications and crisis public relations on the podcast before in about 100 episodes. So, Dave, thank you for being the first.
0:31.0	I'm honored to be the first.
0:34.0	Thanks for having me.
0:35.0	Absolutely.
0:36.0	So there are so many elements to crisis PR, but before we get into that,
0:40.0	I would love for you to talk about your journey
0:42.0	and how you got into public relations and communications.
0:46.0	Generally a backwards way I would call it. I was a Navy officer.
0:50.0	So I was commissioned as a surface warfare officer on combat ships a top side as they call it and then an engineering roles and on my first ship which was a guy of missile frigate as a junior officer you get these side collateral duty jobs,
1:03.6	part time gigs if you will,
1:04.9	in addition to your regular duties.
1:07.1	And mine was the public affairs officer.
1:08.9	And so that got me involved in promoting the ship's activities to not only other Navy
1:17.7	installations but also the general public particularly when we went to
1:21.0	ports of call we'd set up tour systems for community relations.
1:24.4	We were the ones, I was the one coordinated media interviews as we would go into certain
1:28.3	ports of call and activities as I said and also liaisoning with full-time public affairs officers in the Navy active duty people who did that as their full-time profession
1:37.6	when matters required it realized I loved it after shadowing and networking with a bunch of active duty Navy
	...

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