Credo Hits $300k Revenue By Paying $2m to SEO Consultants

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 14 December 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Credo was founded and is run by John Doherty. John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands. Before that he was a consultant at Distilled, where he was the most senior consultant and a founding member of the New York City office. During his time there he consulted with everyone from small VC-backed startups (who closed rounds of funding because of his work) to large international hotel chains with multiple brands and brand needs. He lives in Denver, Colorado with his wife Courtney and their very large black labrador Butterbean.

Transcript

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0:00.0	We were burning somewhere in the five to seven grand a month range.
0:03.0	So, like, who covers that you?
0:04.3	This business has been around for four years.
0:05.7	I ran it very profitably for the first three.
0:07.5	So we have, we're basically pulling from our war chest.
0:11.6	You are listening to conversations with Nathan Latka.
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0:27.6	You'll get the full interviews.
0:29.6	Right now, you're only hearing partial interviews.
0:32.5	And you'll get interviews three weeks earlier
0:35.4	from founders, thinkers, and people I find interesting,
0:39.3	like Eric Wan, 18 months before he took Zoom public.
0:43.7	We got to grow faster. Minimum is 100% over the past several years.
0:48.1	Or bootstrap founders like Vivek of QuestionPro.
0:51.4	When I start the company, it was not cool to raise.
0:53.4	Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.
0:59.4	We want to see a real pervasive data culture, and then the rest flows behind that.
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1:12.7	listening tool, along with other subscriber-only content. Now, look, I never want money to be the
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