Creators: Joanne Molinaro on letting the side hustle take over

Hello Monday with Jessi Hempel

Careers, Business

4.7 • 1.1K Ratings

🗓️ 18 October 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s the fourth and final episode of Hello Monday’s new mini-series on creators using social media to build their businesses. This week, contributor Michaela Greer sits down with Joanne Molinaro, known to her millions of social media fans as The Korean Vegan, and author of The Korean Vegan Cookbook, out now. Joanne shares her perspective on authenticity and knowing when it’s time to let a side hustle become the main event. Later, host Jessi Hempel joins Michaela to outline some takeaways from this episode and the mini-series as a whole.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, I'm Michael Kavnet, host of the Next Big Idea Daily.
0:04.1	The show is a masterclass in better living from some of the smartest writers around.
0:08.9	Every morning, Monday through Friday, we'll serve up a quick 10-minute lesson on how to
0:13.2	strengthen your relationships, supercharge your creativity, boost your productivity, and
0:18.2	more.
0:19.2	Follow the Next Big Idea Daily wherever you get your podcasts.
0:24.7	From the news team at LinkedIn, I'm Jesse Hempel, and this is Hello Monday, our show about
0:29.0	the Changing Nature of Work, and how that work is changing us.
0:34.8	So welcome to our final episode of the Creator series.
0:37.5	For the last few weeks, we've been talking to people who've used social media tools to
0:41.6	build community online and also to profit from it.
0:44.8	For this last episode, we're talking about how to recognize how sometimes your side hustle
0:50.0	becomes bigger than that.
0:51.2	It becomes the main event.
0:53.2	Our guest today is Joanne Lee Molenaro.
0:55.3	She's better known to her three and a half million social media fans as the Korean vegan.
1:00.0	Her TikTok recipes also tell her family stories, but before she became known for these,
1:05.1	she was a trial lawyer.
1:06.9	Now today, Michaela Greer will sit down with Joanne for a talk about why she created the Korean
1:12.0	vegan, and what it's been like to watch her efforts explode so rapidly.
1:17.8	She'll explain why authenticity is so key to creating powerful experiences that stay with people,
1:23.6	and she'll talk about how to know when it's time to embrace the creator life full-time.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LinkedIn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LinkedIn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.