If you're interested in the story behind the business headlines, check out Big

Technology Podcast. My weekly show that features in-depth interviews with CEOs,

researchers, and reformers in business and technology. Hi, I'm Alex Cantrowitz. I'm

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you as listener.

From the news team at LinkedIn, I'm Jesse Hempel, and this is Hello Monday.

Welcome to episode two of the Creator Series. We're talking to people who have

used social media's tools to build online community and have made a career out of it.

You know, there's this notion that creators get famous instantly. A TikTok

video goes viral, and the next thing you know, you're a millionaire. But that's

not how it happens. I built this slowly, and it took a long time.

That's Kevin Fredericks, aka Kevon Stage. He's an actor and a comedian. Kevin started

posting his comedy videos when he was really bored at his day job, a decade ago.

Over time, he built up his following through viral videos on Facebook and

Instagram and YouTube and more lately TikTok. A few years ago, he launched the

real comedians of social media tour, which I mean, just the name alone would tell

you this, it sold out in cities across the US. Then he launched kevonstage.com.

It's the best place to buy merch, support him on Patreon, find two or dates, and

discover other black comedians. Think of it like a very niche Netflix for

comedians of color. With all these multiple revenue streams, Kevon stage is the

...