What's up best ever listeners? Welcome back to Unlimited Capital. Today I was talking with

Chad Ackerman, who's one of the co-founders of a community that used to be called left-field

investors. This is a topic which is surprisingly near and dear to me because left-field investors

sold to bigger pockets and became bigger passive pockets. And as you guys kind of know,

my co-founder, Chris, is the host of passive pockets. And so it's not like we talked too much about that, but that like when I saw that resume come through on the forum to come on the show, I was like, yeah, you definitely have this guy on. I want to talk shop. Now, to make it relevant to you of why did I bring this guy on? So, Chad is another episode that's about like the voice of customer and the voice of LP.

Voice of customer is something that you can never have too much of.

And in fact, the vast majority of people think that they have voice of customer, but they really don't.

And I think that, and that's not just this industry, people are totally focused as operators

of whether that's a business or whatever.

They're focused on their product and what it does and what they think it does.

And they don't realize that they, you live in a bubble and that your customers view you and your business and your product completely differently than you do.

However, they are the ones who are in control of your fate because they are your buyer.

And so with that said, I really had a ton of fun with this episode because, of course, Chad was actually like an amazing guest in terms of being charismatic, fun to talk to an extremely knowledgeable.

We talked a lot of sentiment check on what investors are looking for right now, how you can restructure deals to become appetizing at this

point in time for investors because, you know, everybody's deeply skeptical right now, but that there's

tricks you can do with your deal structure to make them a lot more palatable to the modern

investor right now. And so without further ado, I hope you guys enjoy the show. Hey, Chad, welcome to Unlimited

Capital. How are you doing, man? I'm good, Richard. Thanks for having me on. I appreciate it. Yeah, so I mean, it's, I think we should fully disclose that it turns out that we have a lot in common here. So you used to work at left-field investors, which is a very well-known community for LPs. And then that sold to bigger pockets.

And now my partner, Chris, is the host of Passive Pockets.

And so we were just kind of reminiscing and telling some funny stories.

That's why you never burn bridges.

You never know where you're going to run into it.

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