What's going on everybody? Welcome to this week's segment of the no limit minutes. And as always, I'm excited to be here once again. I'm talking about some very interesting topics.

Things that I've heard a lot of different investors be very concerned almost about over the last couple of weeks and even months.

So the specific question that they're asking obviously is around capital raising their ability to actually, you know, if there's going to be any kind of recession, if there's going to be any kind of dip.

How or how am I, how are we going about making sure that we're able to still raise capital, you know, all those different things.

And so without necessarily directly answering that question, the answer to it ultimately is going to lie specifically for you as the active investor you with someone looking to go out and raise capital and do these larger deals.

It's going to come back to the concept of brand development. Now ultimately even behind that it's going back to you and your personal one on one connection with that individual who just so happens to be a potential investor in your deals.

But in order to get to that point in order to create that relationship, these people have to be attracted to you.

And so you ultimately become your brand, right? You are branding yourself when you're out there on social media, when you're posting things, what you're saying when you're going to conferences, all these different things you're doing with people.

You're ultimately branding yourself with everything that you do. And so you want to be consistent, right? You want people to know who you are, what you do.

And ultimately you want people to be interested in you and your brand so that they can have the desire to want to get on a phone call with you or get on a zoom call or meet up with you for coffee or whatever it is.

You want them to be interested in the first place so that you can build that close emotional connection with that individual.

So ultimately you can raise the capital and grow your company.

So what we're talking about today is we're talking about the number, the top two things that you need to do in order to create a successful brand in order to really brand yourself as one that people are going to want to be a part of.

The top two things that you're going to have to do to ultimately build that brand. Now, obviously there's going to be a lot of other things that I'm not talking about today. Maybe I'll do a little mini series on this.

But today we're just specifically going to talk about the top two things you're going to need to do to build your brand. Now the first thing you're going to need to do, number one, you're going to need to discover the purpose behind your brand, right?

Because every successful brand has a powerful purpose behind it. So should you.

I mean, at the end of the day, it's what you wake up every single day, loving to do for other people through your business, raising capital, doing deals, creating financial independence.

That's what you love to do, right? That's what is that purpose behind what it is that you and your company are ultimately trying to do and trying to create.

And so there's four specific questions that you need to ask yourself when you're defining your brand purpose. The first question, why do you exist? Now, I'm going to go through these lists of questions and then I'm going to give you some example answers for each individual question.

So first question, why do you exist? Why do you as a person? Why do you as a brand? Why do you exist?

Example answer would be Ferrari capital exists to change the way people think about money. If we can change perception, we can change people's reality.

Second question, what ultimately differentiates you from anybody else out there? What differentiates you? Example answer, Ferrari capital is unique in its authenticity to not only investors, both actively and passively, but also in its deliverability of safe housing for its communities and around the world.

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