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Creative Capital

Creative Capital Podcast 194: How To Deeply Understand Your Market & Underwrite Deals In Less Than 10 Minutes

Creative Capital

Josh Ferrari

Investing, Business

51.1K Ratings

🗓️ 6 September 2022

⏱️ 15 minutes

🧾️ Download transcript

Summary

Understanding your target market will help you in almost every facet of your business... But helping your investors understand the market as well in a clear and consice format... That will revolutionize your business.

Tune in today to learn more!

Transcript

Click on a timestamp to play from that location

0:00.0

What's up everybody? Welcome back to this week's segment of the no limit minute.

0:09.0

What we're going to be talking about today is really getting into market analysis.

0:16.0

I'm going to be giving you an example of something that I put together that I call my detailed market analysis

0:23.0

that I used to actually send out to my investors every quarter.

0:28.0

I haven't done that in probably about a year at this point.

0:32.0

But when I first started and even and I think the main reason is just because we've stayed in that market for so long.

0:39.0

So we're still pretty much in the primary target market of the mobile Alabama area,

0:45.0

Southeast Gulf Coast region.

0:47.0

This is where the majority of our portfolio is.

0:50.0

And so as we've continued to grow all of our investors growing with it,

0:54.0

new investors, they get to see the old detailed market analysis that we have.

0:58.0

They get to get a really deep understanding of the market.

1:00.0

I mean, putting together something like this isn't only helping you actually understand the market better.

1:05.0

But it's also helping you understand how to underwrite better because once you understand the macro and micro levels of your market,

1:12.0

it's really going to help you get into some of those detailed intricacies.

1:16.0

When you're looking at actual real deep specifics on a deal by deal basis when you're going through the underwriting.

1:22.0

So it's really helped us putting stuff like this together has really helped me and my ability to be able to underwrite deals now like 10 minutes or less.

1:30.0

Someone sends me a deal to the market that I know that I'm interested in one of our target markets.

1:35.0

I mean, I already know insurance information.

1:37.0

I already know different trash quotes that I can get on trash.

1:42.0

I know what things are going to cost from a capex perspective when they say,

1:45.0

it's going to be new appliances and flooring and countertops and all these things that you're going to have to do to get such and such premium.

...

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