Creating World-Class Races With Jesse Williams (Founder of Sound Running) + A Reflection On Sports Marketing + Storylines Of The Fitness Bank Cross Champs

THE RUNNING EFFECT PODCAST

Dominic Schlueter

Running, Sports

4.8 • 686 Ratings

🗓️ 19 November 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On the podcast today is the one and only Jesse Williams. Jesse first came on my podcast almost two years ago (November 25, 2020) and since that first conversation, I've been incredibly fascinated with him and his ideas for our sport. If I could appoint a commissioner of track and field, it would be Jesse.

Every few months it seems, Jesse is putting on another world-class meet. On December 1, the Fitness Bank Cross Champs will take place in Austin, Texas. Teams like the OAC, Brooks Beast, Tinman Elite, NAZ Elite, TaylorMade Elite, U.S. Army WCAP, and many more! Needless to say, this race is absolutely stacked and there are many storylines going into it.

In today's episode, Jesse and I discuss the Fitness Banks Cross Champs, best ways to market our sport, running past celebrities, bold predications for NCAAs, and much more. It's always a pleasure to talk with Jesse and always a thoughtful conversation. I hope you all enjoy this conversation as much we did!

Please like, subscribe, and share with your friends if you enjoyed today’s episode! You can also give us a five-star review on Spotify & Apple Podcasts (:

S H O W N O T E S

-Sound Running: https://www.soundrunning.run/crosschamps

-Our Instagram: https://www.instagram.com/therunningeffect/?hl=en

-Goodr Sunnies: https://goodr.com/collections/top-sellers

-Exakt Health: https://exakthealth-us.app.link/the-running-effect?%243p=a_influencer

Transcript

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0:00.0	Hello everyone and welcome to this week's episode of the Running Effect with Dominic Schleader.
0:07.7	I'm your host Dominic and before we get into today's episode, just a quick note that today's
0:12.4	podcast is brought to you by Gooder. Gooder makes $25 active sunglasses that don't slip, don't
0:17.7	bounce and are 100% polarized and I I'm happy to announce, at least
0:22.1	as of recording this, that this upcoming Black Friday and Cyber Monday, within those few days,
0:28.5	they are doing 20% off sitewide, which has never been done in the history of Gooder. And it
0:33.3	also doesn't affect our code. So not only can you get 20% off your entire order statewide, but you
0:38.8	can also get free shipping using our code, the running effect. And gooder sunglasses, if you don't
0:44.2	know what they are, they are lightweight and comfortable, 100% polarized, super stylish. If you're
0:49.5	active or running, they don't slip or bounce and super easy to clean, all at the cheap price of $25.
0:55.5	They also offer a one-year warranty, 30-day free returns, 100% satisfaction guaranteed.
1:01.4	These sunglasses and the company as a whole is truly a remarkable company. They make such a
1:06.1	great product at such a cheap price. I can't even tell you how many pairs of gooders I own.
1:10.7	It's hands-down one of my favorite running companies.
1:13.7	So I highly recommend if you don't have a pair, at least trying it out,
1:17.8	particularly this upcoming weekend when you can get 20% offsite wide,
1:21.7	which has never happened and free shipping using our code.
1:24.7	The worst that can happen is you don't like them,
1:26.5	and then you just use that 30 day
1:28.0	free return and they also have 100% satisfaction guaranteed in a one year warranty. So it really
1:33.2	doesn't hurt to try them and I'm pretty confident that you guys are going to love their sunglasses
1:37.2	if you haven't tried them out. So if you want to support the show and pick up a pair,
	...

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