Thanks for joining us on the University of Badass Surrey podcast.

This is C.J. Ortiz, the metal motivator.

And we're going to go into a deep discussion with Pat McNamara.

This interview is being taken from the weekly to our live stream held in the Pat

Mac Keep the Blaze Alive coaching squad.

We're sharing it here publicly for you on the University of Badassery Podcast.

To learn more about joining the squad, you just go to patreon.com forward slash coaching squad.

This podcast is also brought to you by Invader Coffee. Invadercoffee.com, air-roasted beans,

bringing you some of the finest tasting coffee you will ever have.

Go to invadercoffee.com.

Now, let's go into the interview with Pat Mac.

All right, the subject of personal branding and social media.

We're going to talk to Mac about this, even though it's my wheelhouse.

Right.

It kind of is.

It's your real.

But it's, you know, obviously everybody has seen you be effective at this. And I think what's really intriguing about it, and I've said this to people in the past, Mac, I just, I tell people, he's a natural. He's just very, it's instinctive with him. He looks at what I would consider to be the obvious things, but they're not so obvious.

People are always looking for some mysterious thing, and they're not looking at the thing that's right there.

So he looks at metrics.

He looks at data.

He looks at what's works.

But you're also very thoughtful about what you put out there.

...