Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 6 August 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie bra...

Transcript

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0:00.0	Welcome to the Jasmine Star Show, a place where we talk about life, business, and today, an extra dose of energy in all of the best ways.
0:08.5	I am so honored to be sitting in the same studio with Michelle Portiero Grant.
0:12.8	Now I have to tell you, just a few months ago,
0:14.1	I was in Miami and I did an interview
0:16.1	with the amazing, incredible, so well spoken and inspiring
0:19.8	Kim Perraille.
0:21.2	I go back home, Kim and I are staying in contact. I'm headed back out to Miami and I was like Kim
0:25.7	You're amazing who do you know in your circuit who can come back and serve our audience on the podcast well.
0:33.2	And she was just like, hands down, Michelle.
0:36.4	Ladies and gentlemen, what we're sitting in front of right now,
0:38.7	actually I'm going to do an instruction.
0:40.0	Welcome to the show.
0:41.2	Oh my gosh, I'm so excited to be here.
0:43.5	I mean beyond.
0:44.7	Thank you.
0:45.7	And so I asked, now I asked Michelle, if we could start drinking on the show.
0:50.2	We want a little extra peep in our step.
0:52.3	So I'm going to get into this right now, but first before for all of our ASMR fans,
0:56.9	we're going to pop some cans. So what flavor am I going to start with?
1:00.9	I mean, Jasmine, I think you're a punch girl. I really think so. We're going to go, we're going to go turquoise for you. Okay, great. This is my favorite noise right here. Exactly. Exactly. There it is. That's the sound of good
1:16.0	noises. This is actually really great for the type of content that Gorgi is
1:20.7	creating. Now we're gonna get into well her chairs hold on well now I'm going to have to do mango too you do you have to drink with me this is incredible okay so what
	...

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