I am Vichin Laciani, founder of Mind Valley, the School for Human Transformation.

You're listening to the Mind Valley Podcast where we'll be bringing you the

greatest teachers and thought leaders on the planet to discuss the world's most

powerful ideas and personal growth of a mind, body, spirit and work.

The first thing, Thomas, it sounds almost so simple. You have a quest, you have a mission, and you build a number two company.

But I'm sure there were major hiccups along the way.

What is the biggest hurdle in this journey?

And how did you overcome it?

Yeah, so in the early days, it was manufacturing.

So many people may not know this.

Normally, a food company doesn't actually make their own food.

So you find a contract manufacturer, they make it for you.

They have the expertise in that.

You have the expertise in marketing.

Maybe formulation, although many times food companies don't even formulate their own food, which is pretty crazy.

So we had a vision for what the product could become.

We went to the co-manufacturers and they said that product literally can't be made. And to make a long story short,

realize they were actually correct with one caveat.

It can't be made on the equipment that exists today.

So the big breakthrough for us was being willing

to engineer our own industrial-grade equipment so that we could

make this protein bar that had never existed before.

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