Hey, creatives. Welcome back to the Creative Entrepreneur podcast where we take a deep dive into mindset,

strategies and stories that are going to fuel your entrepreneurial journey. I'm your host,

going solo today, Julie Loken, and today I'm going to share with you a game changer for your

content creation.

Sometimes I call it the three content rule.

It is a lot to be producing content every single day, blogs, podcasts, social media, all that.

And if you ever felt like content creation is eating your life and you're on

the hamster wheel of posting and posting and there's nothing to show for it, you're going to

learn a lot today. The three content rule is about working smarter, not harder, so you can

amplify your voice. And of course, make a bigger impact without burning out and we don't

want you to burn out here at the creative entrepreneur podcast because if you're burnt out you are not giving

your full attention to what you need to be doing and how you should be growing and scaling your

business here's the truth okay here is the truth i'm business. Here's the truth. Okay, here is the

truth. I'm going to tell you the truth. And I haven't been lying for these past few years,

but most entrepreneurs think that they need to create 20 different pieces of content every week.

The truth is, you only need one great idea and the right strategy to turn it into multiple

high-impact pieces that reach your audience in so many different ways.

This is exactly how I run my media strategy and how I amplify my clients and how I'm

going to keep my own creative energy intact.

The three content rule is super simple. Every single piece of content you

create should exist in three forms. I want you to think about long form anchor content. This could be

a podcast episode like the one you're listening to right now, a blog post, or a YouTube video, or even that

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