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The Story of a Brand

CrankTank - Bringing Mid-Sized Brands Digital Maturity

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 30 August 2020

⏱️ 32 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Scott Montgomery, Founder & President at CrankTank, gives us the details of the company while also giving insightful predictions of the e-commerce environment as a result of COVID 19 changes. From aiding the digital transition of small to large business, Montgomery gives insights on how to grow your business while competing with others who may seem more digitally native. Here' the rest of the story.
 
In part two, Scott discusses The implication of digital marketing during COVID; How to keep up with digitally native brands; The consumer effects of seeing an Instagram ad; Focusing on commerce optimized market strategies; How to grow your audience; And so much more. 
 
Join us while Ramon Vela interviews Scott in Part 2 of this episode and listen to him share the inside story of a brand.
 
For more on CrankTank visit: https://cranktank.net/
 
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.2

I think people still really value brands.

0:26.1

I kind of find the same way, like, even if a pair of Amazon socks are cheaper, I don't really want to wear them.

0:37.2

I know, I find that kind of a, I don't know, I don't really want to wear them. I don't know, I find that kind of a, I don't know,

0:41.0

I don't know why I like to think that the entrepreneur, the founder of the company passionately

0:48.6

makes every pair of socks, and I know that's ridiculous, but he is heavily involved in it.

0:55.0

So I think we will continue to see brands prosper, and I don't believe everybody's going to just

1:02.2

only buy Amazon everything, you know, and there'll just be one company in the United States,

1:06.5

and it'll be Amazon, and they make everything from avocados to, you know, Rolex watches.

1:12.5

I think brands are going to still continue to do really well.

1:16.2

But I definitely feel that how you support your brand is you've got to make some tough choices.

1:34.9

Every day a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.

1:38.1

That's why I refer them to marketer hire.

1:43.0

If you're looking for a marketer who specializes in direct-to-consumer and e-commerce work,

1:45.6

such as Facebook or Google ad specialist,

1:52.8

growth marketer, social media maven, or an expert in another marketing role, give marketer hire a try.

1:57.5

They have extensive experience and come from some of the best companies like Uber, Headspace,

2:01.1

swell, third love, among many others. And guess what?

2:02.7

It's simple and it's fast.

2:04.8

Tell them about your project or your need,

2:08.5

and they'll match you with the right candidate within 48 hours.

...

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