Bellroy - Stay Focused and Get Ahead

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 August 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Co-Founders Lina Calabria and Andy Fallshaw at Bellroy, tell us how Bellroy produces quality carry-on bags and accessories to help the everyday go-getter, get around easier. From fan favorites such as the Slim Sleeve wallet to the Weekender Plus travel bag, Bellroy continues to innovate new ideas to help their customers travel seamlessly in an organized stress-free way. Listen as they share how they built a brand out of nine simultaneous ideas. Here's their story.

In part one, Lina & Andy discuss: The origins of Bellroy; Stumbling onto the idea of Bellroy and running with it; The background of the Founders; Explaining their reasoning around innovation; COVID impacts to the brand both global and personal; Shortening your company planning horizons; And so much more.

Join us while Ramon Vela interviews Lina & Andy in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Bellroy visit: https://bellroy.com/

Fenix Commerce - https://www.fenixcommerce.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I can picture us saying that around the dinner tables, the work table, the meeting table,
0:27.9	sort of many times that we felt like we could do something or we wanted to try and do something
0:34.5	that created value in really many different ways, you know, created value
0:40.1	for the people that we worked with, for the customers who bought and used and hopefully loved
0:45.7	our product, for the producers, the manufacturers who made the product for us.
0:51.7	Like we sort of have that framing for all of the interactions that we're having.
0:56.1	So yeah, yeah, I'm very happy to have that one be the idea that shine out.
1:07.3	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:13.0	How do they do this?
1:14.5	They give your customers an Amazon-like experience by providing real-time, accurate delivery
1:20.0	options on your product pages, card, and checkout.
1:23.9	In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery promises to your customers using data.
1:32.7	And get this, you don't have to upgrade your shipping service.
1:36.2	For more information, go to phoenixcommerce.com.
1:40.1	That's f-en-I-X-commerce.com and let them know you heard it here on the story of a brand.
1:47.7	Hey everyone, this is Ramon Vela and welcome to another episode of the story of a brand.
1:53.5	Today I have these wonderful entrepreneurs and founders and brand that I'm going to feature today.
1:59.7	But before I do, let me just say a quick little something
2:02.5	about my partner, Tenuity. Now, Tenuity is the largest independent performance marketing agency
	...

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