Very, very quickly, there was a Craig Green language.

In every collection, it starts with an idea of tradition, even maybe in the end,

it doesn't look like that when you see it.

Often after a show, when you talk about the show, you're very pragmatic.

It's amazing that certain people, when reviews and stuff, can kind of see something else

that you didn't even see,

but it's completely what it's about.

You became this sort of tent pole of London Fashion Week, you know, the must-see show.

How does that sit with you?

What I do would not exist without London.

And then there's a consideration of, yeah, if you suddenly move show, even if it's for one season,

there is, of course, that, like,

worry that are you then moving on?

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

This week on the BOF podcast, Tim Blanks sits down with one of our favorite designers, Craig Green.

When I first met Craig, many years ago, he was sitting at one

small little table in a studio in East London. He told me he had two and a half employees. I was

shocked to see such an incredibly creative talent managing a business with so little resource. Well,

Craig has grown a lot since then. His creativity has grown

and his business has also grown. He's one of those designers that has had a signature from the

very, very beginning and has found a way of evolving and developing and amplifying that signature

in a way that's exciting season after season after season.

...