Crafting The Perfect Intro with Clay Hebert
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 20 July 2021
⏱️ 41 minutes
🧾️ Download transcript
Summary
Today we are talking about the perfect intro: how to explain what you do as a speaker so people understand and want to hire you.
On this episode of The Speaker Lab, renowned speaking and branding expert Clay Hebert, is here to explain how he helps people find what they do and also how he helps people define and share their perfect intro.
We'll be diving into those topics and so much more on today's edition of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- Why does he want to kill the elevator pitch?
- What are the three myths of the introduction?
- How to frame the perfect intro so it elicits a response.
- What are two rules to the perfect intro?
- Can you ever use your perfect intro in other communications?
- Why you should focused on becoming an expert who speaks, not a "speaker".
- Should your intro change over time and can you have more than one?
- What is a case story and how do you construct yours?
- And so much more!
EPISODE RESOURCES:
- Clay Hebert's web site
- Clay Hebert on Twitter
- Clay Hebert on Instagram
- Text intros to 33444
- Episode 5 of TSL
- Episode 260 of TSL
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:45.6 | Hey, what's up? Friends, Grant Baldwin here. So good to have you here with us along for |
| 0:53.4 | episode 351 of the Speaka Lab podcast. We've got a great show for you today. Today's guest is Clay A Bear, |
| 1:00.1 | who's been on the show before, and he's joining us to talk about how to create the perfect |
| 1:04.8 | intro. Now, we've all been asked the question, what do you do? Now, isn't that a fun, pleasant |
| 1:10.2 | question when you're asked by, I don't know, your great Aunt Linda at the annual family reunion or something like that? And you're just like, I'm a speaker, but there's more to that. How do you describe that? How do you talk about that? So Clay is here to share a simple framework that will help you to create a powerful intro. Now, when it comes to your intro, less is actually more, |
| 1:28.1 | and Clay's going to talk to us about why. If you're struggling with your elevator pitch of what it |
| 1:31.9 | is exactly that you do, Clay explains why you need to ditch that concept and focus on confidently |
| 1:37.3 | sharing an intro about the people that you help. He's also going to be talking about the value |
| 1:41.6 | of unpaid opportunities to take the stage and how to use your intro elsewhere to describe to event planners and decision makers what it is that you do. |
| 1:50.3 | Having the perfect intro is an absolute game changer. |
| 1:53.3 | And if you don't have yours, you're going to need this episode to help you out. |
| 1:57.3 | So let's jump right into it. |
| 1:58.3 | Here's my conversation on creating the perfect intro with |
... |
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