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The Tom Ferry Podcast Experience

Crafting a Perfect Real Estate Marketing Plan | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 15 February 2024

⏱️ 94 minutes

🧾️ Download transcript

Summary

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.   But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.   You’ll learn what sections to include, the strategies to incorporate, and much more!   And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.   So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)   https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

Transcript

Click on a timestamp to play from that location

0:00.0

make your marketing to the point where it's useful for people and it's not something you do to people.

0:04.4

In other words, think about it like this and this is a broad philosophical question for you to think about.

0:09.8

What do they want from you versus what do you want them to do?

0:13.2

And how do you make those two pieces the same,

0:16.0

whereby they want what you want at the same time?

0:18.0

Well, the only way you get there

0:19.0

is by having a clear line of your value proposition.

0:21.9

Now, I want to hear your feedback in the comments. I want to make

0:23.6

sure you're tracking with me as we get ready to dive into the actual plan.

0:29.8

So here's the thing. Entreprene entrepreneurs, leaders, salespeople.

0:33.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:38.0

And we want to do it better, faster, and more seamlessly.

0:41.3

Why?

0:42.3

So we can actually enjoy our lives, take vacations,

0:44.4

and spend the quality time what we want

0:46.2

with the people that we love.

0:47.6

How do we do all this without spending a fortune

0:50.1

or running ourselves ragged?

0:51.8

That's the big question, and this show is dedicated to the

0:54.8

answer.

0:58.8

Welcome, welcome, welcome to today's special webinar where we talk about your marketing plan because there has never been, I would argue, a more important time than today than right now in a marketplace just like this to be thinking critically about how are you going to double down?

1:14.8

How are you going to scale your business in 2024? So we're going to jump into a whole bunch of slides. We got a lot of fun people getting on the session today.

...

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