One of your Instagram bio could work like a magnet, pulling in prospects and converting them into clients.

Intriguing isn't it? Your Instagram bio is more than just a few words about you or your business.

It's a lead-generating powerhouse waiting to be unleashed.

Welcome to this week of Marketing. My name is Jason Pantana. I'm your host,

and I'm super glad you're here as we talk today about your Instagram bio.

Full disclosure, we're talking about more than just your bio. We will go through

line by line. What are the actual sections of an Instagram bio that

pulls people into wanting to work with you that converts interest into intent into leads

into business and customers. But we'll talk about pros and cons of your profile overall.

How do you fashion an Instagram profile that positions you as a business as a creator

in the proper light that would lead folks into doing business with you?

So welcome to the show. If you're new to the channel, please make sure to hit that big red

subscribe button so you get notified whenever we publish new videos just like this one.

And of course, if you have ideas or questions or thoughts, drop them in the comments. We want

to hear from you about what you're doing and what's working or what questions you have.

As we talk today about your Instagram bio and kicking things off. First, let's talk about the

happy-go-lucky subject of the mistakes we see businesses, agents, creators, committing when

it comes to offenses against their Instagram bio. Now, in terms of mistakes, there are six that come

most top of mind. They're the ones we see most often committed as offenses against Instagram

bio. And the first one is believing your bio is about you. It isn't. And this is true beyond

just your Instagram bio, your bio on your website, your bio anywhere. It isn't really about you

beyond the extent of how you fit into the life of your customer. Your bio is really about your

...