Crafted Society - A Luxury Sneaker Subscription
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 October 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“To use the power of transparent craftsmanship to inspire, empower and educate the next generation” that's the purpose of Crafted Society. In the second part, Martin Johnston, Founder of Crafted Society, mentions plans for opening and closing their subscription program.
Martin advises people never to give up, never doubt themselves, keep persevering, plugging away, and be determined. According to him, one should look at things from a constructive perspective instead of a critical perspective. He also mentions that it's important to embrace customers.
Crafted Society wants to make a difference to protect its 500 artisans’ partners. The brand also donates 1% of its turnover to people in need. Subscription model, ethics, full transparency is the beauty of Crafted Society.
He talks about:
* Opening and closing of the subscription
* Advice for others
* Products and subscription model
* Club membership access
* Support they provide
* Innovations
Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand.
For more on Crafted Society, visit: https://www.craftedsociety.com/
Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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*
This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.9 | Never Give up. |
| 0:25.0 | Never doubt yourself. |
| 0:27.2 | You know, perseverance. |
| 0:29.4 | Some people call it self-confidence, but just pure determination, |
| 0:35.0 | because you believe in what you're doing, and let's say to the to the layman |
| 0:40.9 | was that we're designing manufacturing and selling Italian made shoes bags and accessories but we're |
| 0:49.5 | not our purpose is to use the power of transparent craftsmanship to inspire, empower and educate the next generation. |
| 0:58.0 | So during all of those shitty days in the last 18 months, when everything was going, you know, into the rubbish dump, |
| 1:08.0 | that greater purpose for being was the thing that continued to drive our passion, |
| 1:14.9 | to make a difference, to make an impact. |
| 1:18.1 | And I always say, you know, whenever I do an interview, the natural ego of a human being is to say, |
| 1:26.6 | oh, I've, you know, I've got 500 artisans working for me in Italy. |
| 1:31.8 | Well, we turn it the other way around. |
| 1:33.6 | We look at our supply chain from an inverted pyramid perspective. |
| 1:38.2 | You know, we've got 500 artisans that we're working for. |
| 1:43.8 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce |
| 1:49.7 | is the key to customer retention for CPG brands. |
| 1:53.2 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
... |
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