You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitLatka.com. Today, what I'd like to talk about is how KEEP has used onboarding as a part of what

learning from from Wes's talk, I would call an integrated PLG approach.

In here, I'll call it a hybrid

because I didn't have the terminology

that we just learned from Wes.

But we'll walk through talking about the decisions

that we made on that, how we went about those decisions,

and then if it would make sense for your business.

But before we get into any of that,

like they talked about in the kickoff,

I want to walk you through our revenue growth.

And just as a little hint,

I joined Keep about 2011, 2012,

and about 2017 is when I left.

I don't know if you see any correlation.

No, I'm kidding.

It's not me.

It wasn't me that drove that.

But one of the things that's been interesting for me now that I've been back is what led us to

this incredible growth and then the struggles that we had after that.

...