aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 11 July 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

aHref's generates $900,000 in revenue per employee (100 FTE's, $100m+ in ARR). They ignore Google Analytics, conversion rates, and didn't hire their first sales rep until $90m in ARR. They're bootstrapped. How do they use content to generate millions of website hits per month? Copy these 5 tactics.

Transcript

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0:00.0	You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:13.5	If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.
0:29.6	It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitLatka.com.
0:38.3	We're really popular software as a service SEO tool with a pretty unique story.
0:47.3	Let's share some of, I think some interesting things you all would like here.
0:52.3	So we're going to talk about building a better product.
0:55.4	How do you do that? Creating product-led content. Fun fact, we grew, I'll show you the numbers in a
1:02.3	minute, we're over $100 million. We basically used word of mouth, blogs, and YouTube. We didn't have a sales
1:10.0	team until we hit about $100 million. We don't do a lot of things that other companies are doing. A lot of the metrics and stuff that you are hearing here. We don't measure any of that. We just default to action, basically. We go, we make the product better. We create content. We create the things
1:30.3	that try and be where people are going to be. And then I'm going to show you how to incorporate
1:35.1	your data into the content. So this is our revenue growth. Like I say, I can't vouch for all
1:42.3	these numbers. We're a bootstrapped company.
1:44.6	No VC funding.
1:45.7	None of that.
1:46.9	But we have released some public numbers over the years.
1:49.3	We're based in Singapore.
1:50.5	I can't be sure if we release the numbers in Singapore dollars, US dollars.
1:54.8	I tried to translate where we could.
1:56.7	The last three are the only ones I can actually vouch for.
2:01.5	Bootstrapped from about $300,000 in personal funds.
2:05.1	Our owner, Dimitri, 2010.
2:10.0	2015, about 15 people who finally hired a marketing person.
	...

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