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Shift: A podcast about mobility

Cox Automotive's Vanessa Ton on lowering EV ownership barriers (Episode 125)

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 21 November 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

The senior manager of research and market intelligence discusses Cox's latest EV study; how dealers play a vital role in EV buying decisions, despite feeling ill-prepared; the growing importance of styling, and why going electric isn't as expensive as people think.

Transcript

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0:00.0

Hi everybody. This is a podcast about mobility.

0:17.0

I'm Pete Bigelow, your host and reporter at the Automotive News.

0:20.0

Hi Pete, hi everybody, this is Leslie Allen.

0:24.0

Joining us on the podcast today is Vanessa Tom, Senior Industry Intelligence Manager for Cox Automotive.

0:31.0

She's the author of Cox's new study

0:34.7

on the 2021 path to EV adoption,

0:38.5

released just this week and details

0:41.2

some interesting findings, Leslie, about what we might or might not expect from consumers by 2030 which is not all that far away right now.

0:50.0

Yeah, it was a fascinating conversation. I mean, basically they're saying that some of the barriers that have kept people from buying EVs are starting to drop, although those barriers are still significant and they're still there, but nonetheless, their

1:05.3

prediction is that market share is going to grow for EVs by quite a bit until about 20% by 2030, and it's only about 3% now. Of course that's way behind what the

1:17.4

Biden administration is is projecting for 2030. It is Leslie and one of those things that I think perhaps hinders

1:26.7

consumer acceptance is some of the battery fires in the news and I think that there was some some updates on that at least from a Chevy Bolt

1:35.0

perspective this week in the news. Oh yeah you know that there was this big issue with the

1:40.9

recall of the Chevy Bolt and people have these bolts and they couldn't park them in their

1:46.2

garages or near other vehicles. But it was just announced on Friday that GM is going to be lifting the charging parking and range restrictions on the

1:57.6

bolt, the ones that have been recalled because of battery fires. So it involves a software update that the software is going to significantly reduce the fire risk according to GM by automatically setting the maximum state of charge at 80%. It's also going to reduce the range, but eliminate the need to follow some of the previous guidance that was issued by GM. So you can safely park your vehicle indoors overnight or after charging. I think that was another issue is parking it right after you

2:34.8

charged it. That's right. Well I missed that news this week Leslie because I

2:40.1

was traveling as you know a good bit and just catching up today on a little bit of everything but an interesting trip this week to New Mexico of all places. You would not think of that as the not necessarily the first

2:55.2

place you think of as a hotbed for automotive tech but I'm here to tell you that it is.

3:01.4

Wow, what makes it a hot back for automotive tech feet?

3:04.0

Well, you know, believe it or not, Leslie, there's a good bit of autonomous vehicle development going on there,

3:10.0

and there's some alternate energy propulsion work going on as well.

...

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