Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.9 • 2.8K Ratings

🗓️ 23 January 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Y’all, I was FLOORED. $255,000? In one week? It all started in 2016, I realized my income was limited with photography and I needed to diversify my income… So, I created my first digital offer, “Insta 180”. It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry. And I’ll tell you what, hand to heaven, that digital offer transformed my entire business, no scratch...

Transcript

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0:00.0	Oh, Welcome back to the Jasmine Star Show, a place where we discuss business, marketing, and
0:19.1	everything that goes into helping you live a life you love and let's be real deserved.
0:24.2	Okay so I'm going to start with the question.
0:25.6	Ever thought about adding a course, a membership or a subscription
0:29.1	or a digital offer to your business?
0:31.3	Maybe you weren't quite sure about the timing if it works well with your other offers. to your
0:35.0	audience to your audience gonna resonate with it.
0:37.0	Don't worry, I got you.
0:39.0	We're gonna cover all of this today and hopefully
0:41.0	by the end of this episode,
0:42.0	you should have everything you need to make a decision to start your plan and
0:46.7	to decorate your content. Yes! Okay so first I want to tell you about the first time I decided to
0:52.1	incorporate a digital offer into my business. So I know y'all like a little
0:55.8	backstory so here we go. I created a simple online store for photography resources.
1:00.5	So these were things like educational PDFs about my style of shooting. We had email
1:04.8	templates for how people can start engaging with their clients and short video tutorials. So this was
1:09.8	the most basic online store to ever exist.
1:13.2	I simply uploaded digital resources into a platform
1:16.2	and I would link to it from my blog, from newsletters.
1:19.5	It was very, very, very simple.
1:21.6	And so that had been a thing that I had in my business for a while and it served just
1:25.8	photographers as my business started to grow I realized that there was a difference of having a business
	...

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