4.8 • 4.1K Ratings
🗓️ 29 December 2025
⏱️ 26 minutes
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John K. Coyle is a peripatetic raconteur - specializing in the neuroscience and psychology of time perception - how to design endless summers.
Top 3 Value Bombs
1. Time doesn't speed up, your brain just stops writing new memories. Reignite novelty and emotion to slow time down again.
2. Your most memorable moments aren't long, they're emotionally intense, unique, and often risky. One second can feel like a year in hindsight.
3. You've been trained to trade time for money but the real freedom begins when you start using your money to buy back your time.
Visit John's website for blogs, resources, and videos - John K. Coyle Website
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
NetSuite - Get the business guide, "Demystifying AI", for free, at Netsuite.com/fire.
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| 0:00.0 | Light that spark fire nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by |
| 0:08.0 | a high level, the all-on-one sales and marketing platform. Today we'll be breaking down |
| 0:12.2 | counterclockwise, how to design endless summers. To drop these value bombs I brought to John |
| 0:17.2 | K. Coil into Eofire Studios. John specializes in the neuroscience and psychology of time |
| 0:22.0 | perception, how to design endless summers in Fire Nation. We'll talk about why life is 90% over at the age of 40, |
| 0:29.0 | how to expand time, and why does time seem to speed up as we get older and oh so much more. |
| 0:34.5 | And the big thing for sponsoring today's episode goes to John and our sponsors. |
| 0:39.0 | Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, |
| 0:43.7 | coaches, and agencies, build funnels, automate follow-ups, manage clients, |
| 0:48.4 | and even white-label your own software, say hello to our featured partner high Level and visit high level.com to start your |
| 0:59.1 | free trial today. Whether your company earns millions or even hundreds of millions, |
| 1:04.6 | Netsweet helps you stay ahead of the pack. Right now, get the business guide demystifying AI free |
| 1:09.5 | at Netsweet.com slash fire. The guide is free to you at |
| 1:13.6 | net suite.com slash fire. John, say what's up to Fire Nation and share something that you believe |
| 1:21.8 | about becoming successful that most people disagree with. Hello, Fire Nation, and thank you for having me, John Lee. |
| 1:29.5 | I think that one thing that most people assume about successful people is that they're self-made, |
| 1:35.8 | and I will tell you that my greatest asset probably is I'm willing to ask for help, |
| 1:42.4 | which sounds vulnerable and weak, but the reality is when you ask for help, which sounds vulnerable and weak. But the reality is |
| 1:45.7 | when you ask for help, you usually get it. Fire Nation, one of the reasons why you listen to this |
| 1:50.8 | podcast, because it's a way to learn from those who have the knowledge to assist. And that's why |
| 1:57.1 | we're talking about counterclockwise today, how to design endless summers, because |
| 2:00.8 | who doesn't want to know and to learn how to design an endless summer? Now, one thing that I will tell |
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