Welcome to Breakpoint, a daily look in an ever-changing culture through the lens of

unchanging truth.

For the Colston Center, I'm John Stone Street.

With the last few years felt like a woke corporate takeover this summer, may mark the beginning of a return to some kind of normalcy.

Recently two giants of American agriculture made some major changes and how they planned to do business.

Last month, John Deere committed to alter its approach to social and cultural awareness in order to,

and I quote here, more closely aligned business strategy to meet the needs of customers.

And that announcement followed a June decision by Tractor's supply to remove their entire

DEI department.

Among other things, John Deere promised to focus on their business and brand, no longer fund pride parades, and remove

socially motivated messaging from corporate training materials.

The company also affirmed that diversity quotas and pronoun identification are and I quote not company policy.

Tractor supply also pledged to cease funding pride parades and to remove social ideology

from training and business materials. Now considering how heavily companies have adopted an LGBTQ agenda,

these reversals are notable.

We're all old enough to remember Pride Month 2023

when Target, Target targeted children and Bud Light made an odd choice for a

brand spokesman.

And other major companies are also expressing regret over their own aggressive social policies.

And an email highlighted by business insider,

a Microsoft team leader wrote this, quote,

true systems change work associated with DEI programs everywhere are no longer business critical or smart as they were in 2020."

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