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The Game with Alex Hormozi

This Lead Magnet Strategy Will Increase Your Sales Conversions | Ep 919

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 7 July 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

In this episode, Alex (@AlexHormozi) shares his strategy to generate more leads and convert them into paying customers without increasing your ad spend. This is a six-step process for building effective lead magnets. Alex looks at the psychology behind why they work and breaks down the types that drive real results. Why is it effective? Because it worked for him.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

Click on a timestamp to play from that location

0:00.0

What if I told you there are a way that you could get more leads than you're currently getting,

0:04.0

sell more of those leads overall without increasing any of your advertising at all?

0:09.8

And the strategy I'm going to share is something that most businesses don't do, and the few

0:14.2

businesses that do it, do it wrong.

0:16.6

And I'm going to show you exactly how to do it the right way in six steps.

0:20.4

Enjoy it. Here's the right way in six steps. Enjoy it.

0:23.7

Here's the best way I know to multiply the number of leads of businesses getting without

0:27.9

spending any more money on advertising in order to sell way more of those customers.

0:33.2

And so most people send traffic to their website and immediately ask people to buy something

0:36.9

or just like submit for a quote. But here's the problem. Like most and immediately ask people to buy something or just like

0:37.7

submit for a quote but here's the problem like most visitors aren't ready to buy yet and so they just

0:42.7

leave and they never come back i mean if you think about it for you i often don't go to sites that

0:47.3

i'm just just finding out about where it says submit for quote i'm just like that's a lot right

0:53.0

and so what i'm about to show you generated many millions of dollars across our portfolio

0:57.3

companies and I've used it in every business we've invested in and ones that I haven't

1:02.2

invested in.

1:03.0

And so in this video, I'm going to show you what it is, why it matters, and how to implement

1:06.7

in your business.

1:07.8

So what is it?

1:09.0

So a few months back, I did a deep dive with Ashley, who is a fashion

1:13.0

personal stylist, right? And so when we went to her site, she had the classic, you know,

1:18.1

just book a call, right? CTA or just ask for a quote. But the thing is, is that that really only

...

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