The Cat in Cloud Coffee Podcast is brought to you by Wilburntz. They make coffee brewers. Ever heard of them? If you haven't, you should. They're an awesome family-owned company. They're here in

California. They power their facility with solar power, which I hear that's like a new hot

thing that progressive people do. The best thing about Curtis, in my humble opinion, is a turnaround

time on the brewers. They have a 24-hour turnaround. It's phenomenal. If you've ever

ordered a brewer for a wholesale client from someone else and waited and waited and waited for it to come in,

you know how frustrating that is. So being able to get the brewer next day like that is absolutely

amazing. Shout out to you, Wilbur Curtis. Their customer service is phenomenal.

And they just care. They care about you. They care about me. And I care about them. And that's why

Cat Cloud podcast is brought to you by Wilbur Curtis. On with the show. All right, what's cracking

y'all? This is Baca. I am riding solo. Jared's not around. The last two

episodes we did, Jared broke down the presentation that he gave at this year's Global Specialty Coffee

Expo. So if you listen to those, you kind of already know what's going on. Those were recorded,

and they were to be released in podcast format, but the timeline on them being

released is a little bit longer than we initially thought.

Plus, what was suited for an in-person visual kind of PowerPoint slash keynote presentation

doesn't always make the best translation to straight audio.

So we wanted to re-record everything for you guys,

just kind of condense the ideas and bring them out to you. So if you haven't listened to Jared's

two-parters, you should go back and do those. This is a completely different topic, so you don't

need to do it first, but it's a good listen. So just go ahead and give it a roll. It'll get you

psyched. So the lecture that I gave

was called converting consumers to specialty, a practical guide to capturing customers and roasting

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