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The Jasmine Star Show

Control Is a Myth: What I Learned From a Business Flop

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 16 December 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

Discipline isn’t about hustle or perfection—it’s a form of self-care. It’s believing in where you’re going, even when no one else sees it. In this episode, I’m pulling back the curtain on a business moment that broke my heart—one of my most anticipated classes flopped due to a major tech fail (thank you, AWS 😅). After weeks of preparation, thousands of registrations, and a heart-driven message I couldn’t wait to share… hardly anyone could access it. It was devastating. But it became a powerfu...

Transcript

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0:00.0

10 years ago, I made the decision to build my personal brand that was elevated, yet approachable

0:05.4

and reflected who I was, not just what I did. I created my website with Show It because it's

0:10.6

true drag and drop freedom so you can easily build and update your site. Plus, their real

0:15.8

human support team? Game changer. Want to try it for yourself? Head to jasminestar.com

0:20.5

forward slash Show It for a 14-day

0:22.3

free trial and first month free when you subscribe. Discipline isn't a flex. It's a form of

0:28.0

self-care. Every time you show up, you're saying, I believe where this is going, even if no one

0:35.5

else sees it yet. I'm not going to lie. A few weeks ago, I woke up at 1.30 in the morning and I couldn't sleep. I laid in bed and I kept her playing events from the day in my mind. I'm a classic overthinker. I overthink, overthinking, if we're going to be honest. If overthinking were a competition, I would be Michael Phelps. I'd have more gold medals than two Michael Phelps combined.

0:55.8

My sisters make so much fun of me that they sent me a meme that stated 90% of the things I

1:00.8

worried about never happened. This is proof that worrying works. Okay, so I'm joking a little bit.

1:07.4

Listen, I know overthinking and worrying does more harm than it does good, but on this

1:11.7

particular night, my overthinking literally woke me up. My brain was like, now, girl, we're going

1:16.6

fix this and we're going to fix this right now. And here's the ironic part. There was nothing I could

1:21.7

fix. Nothing. And when I say fix, what I really mean is control. As entrepreneurs, it's easy to mix those two things up.

1:29.1

Fix is a disguised words for, let me see how much control that I can use so I can get the

1:35.2

result that I want. Anybody else? Is that just me? You ain't got to lie. Like, let's be real

1:40.8

right now is you and me having conversation. Entrepreneurs are notoriously controlling, which helps us get results.

1:47.6

But what happens when you can't control the uncontrollable?

1:51.2

I thought about writing a perfectly poised episode on a framework of how to release control

1:55.6

or my five steps to letting go and just being or a dissertation on how control is a myth. I could do that,

2:03.2

but a real raw conversation would be a lot more helpful and honest between us. So what we're

2:09.3

going to have here today is the real, real. Like, we really have to know that we can control

...

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