Content Planning Strategy Series: Leaving Breadcrumbs
The CEO Teacher Podcast
Kayse Morris
5.0 ā¢ 734 Ratings
šļø 16 December 2020
ā±ļø 14 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
Want to know what my best kept secret is in my content planning strategy? As a former English teacher, I love relating things back to stories so today's episode relates to the well-known story of Hansel and Gretel. In the story, Hansel and Gretel leave breadcrumbs behind to mark their path. And that is my best kept secret in my content plan each year!
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If you aren't leaving clues for your followers, they are going to get lost in the sea of emails, social media posts and all the things being thrown at your audience. I want to teach you how to leave breadcrumbs and how we do this all year long so people feel like we've led them back home.Ā
In this episode, you will learn:
- A review of what we covered our first two episodes in this series
- How to map out your three big projects this year
- What leaving breadcrumbs looks like in your teacherpreneur business
- The importance of leaving breadcrumbs all year long
- How to lead your audience back home
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Other Resources:Ā
Take my Teacherpreneur Type Quiz here!Ā
DOWNLOAD MY 10 STEP GUIDE TO SELLING YOUR TEACHING RESOURCES HERE!
CEO TEACHERĀ® RESOURCES:
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Transcript
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| 0:00.0 | Hey, CEO teachers, and welcome back to our third episode to help you map out your 2021 business plan. |
| 0:08.7 | We're doing this together so that we can make it the best that it can be. |
| 0:13.5 | This week, we're going to talk about one of my best kept business secrets, and that is breadcrumbs. I know, I know I know it sounds really weird but it truly is |
| 0:25.0 | one of my best kept secrets as a former English teacher you guys know that I love |
| 0:30.2 | relating things back to stories from my childhood and this one for our content |
| 0:35.1 | planning strategy it's no different Remember the story of Hansel and |
| 0:39.5 | Gretel. Well, in case you need a recap, these parents left their kids in the woods. Hansel and Gretel, |
| 0:45.6 | they heard about the plan from their parents and they decided that they would try their best |
| 0:51.9 | to return home. So they put stones in their pocket to mark the path |
| 0:57.6 | and they made it all the way back. But on the next attempt, Hansel couldn't load his pocket |
| 1:02.4 | with the stones because the doors were locked. So instead of stones, he decided to use breadcrumbs. |
| 1:08.6 | But they were eaten by the bird, so they definitely succeeded in |
| 1:12.6 | leaving their children in the woods. But that's neither here nor there. You see, if you aren't leaving |
| 1:17.8 | clues like breadcrumbs for your followers, they're going to get lost in the woods or in the sea of |
| 1:26.1 | social media and endless emails and 2020 craziness and all that jazz. |
| 1:31.3 | So on today's show, I want to teach you how to leave breadcrumbs, not breadcrumbs that the birds are going to eat, but, |
| 1:37.8 | and show you how we do this all year long. |
| 1:41.4 | So once we move into our busy season, people feel like that we've led them back |
| 1:47.8 | home. And I'll see you in today's show. |
| 1:54.9 | Welcome to the CEO Teacher Podcast, where we help educators become thriving CEO teachers by taking their best asset in the classroom and turning it into a sustainable online business. |
| 2:10.5 | Casey Morris, founder of the CEO Teacher Academy, has built a seven-figure a year business teaching educators how to create, market, and scale |
| 2:19.1 | their resources with an online course or membership. |
... |
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