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The Russell Brunson Show

Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 24 February 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers!  Seems to good to be true, I know, but it isn’t! Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy!  You’ve heard, “A spoon full of sugar helps the medicine go down.”  Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need. Key Highlights: Why traditional email promotions burn out your audience - and how to fix it The Content Launch Funnel formula that makes your list want to hear from you daily How to wrap your offers in irresistible “candy” content so they naturally convert The “Thank You Page MIFGE” strategy that turned ClickFunnels into a billion-dollar brand How to structure your emails so they drive engagement, not unsubscribes Most people treat email marketing like a necessary evil - something they have to do, but that slowly erodes their list over time. With the Content Launch Funnel, you’re flipping the script and turning email into your biggest growth engine. Your audience will actually look forward to your messages, stay engaged longer, and buy more - without feeling like they’re constantly being sold to. If you’re ready to transform how you market, increase conversions, and build a loyal customer base that trusts you, this episode is packed with the exact blueprint to make it happen. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.secretsofsuccess.com/how-to-get-anything-you-want-challenge Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is the Russell Brunson show.

0:05.3

Hey, this is Russell.

0:06.5

Welcome back to the show.

0:07.6

Today I want to talk about something that I have never talked about before publicly,

0:10.7

but I think it's something that will be really powerful for you.

0:12.6

It's called the Content Launch Funnel.

0:15.1

And this is really one of the secrets to selling anything without selling anything.

0:19.6

Okay.

0:19.9

I know it may seem confusing at first, but come back with me.

0:23.3

I'm going to explain how this thing works because it gives you the ability where you can

0:25.7

literally email your list every single day and they never get frustrated, they never get

0:29.1

burned out, they never get tired.

0:30.5

In fact, they start looking forward to emails.

0:32.9

And at the same time, it converts more of these people every single opener, every single

0:37.2

clicker,

0:39.0

into a buyer, which is the key.

0:40.2

And so that's what we're talking about today.

0:44.8

So if you want to drive more traffic, if you want to send more emails, we'll have more success, this content launch funnels concept is something new that I've been tinkering

0:49.9

out there for like the last, man, four years now.

0:52.9

And this is the first time I ever shared it.

0:54.5

So here we go. Now, to understand this, there are three or four different things you have to

1:00.3

understand first, right? So I need to give you some context. And so I'm going to explain these three

...

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