This is the Russell Brunson Show.

Hey, this is Russell. Welcome back to the show. I'm excited to be hanging out with you guys today. We just got back from sales, your actual 10 extra profits by mastering this one thing. It's very simple. It's very

powerful. It's very easy when you understand it. And that thing is called momentum. Okay.

This is where most marketers make a mistake. They spend all this time, this energy coming up

with an idea and a product and putting the product together and launching it and they get some sales coming in. But typically what happens is during the actual launch part of your campaign, this is where

you're buying ads and you're driving traffic and like it's the most expensive part, right?

So it all of a sudden done, you do the entire launch and then you're left with hardly any money

because you spend all the money by giving it to Zuckerberg or to Google or, you know, whatever.

And so I want to walk you through something we learned way back in the day.

So when I got started, man, 25 years ago now, this is before we had Facebook or Instagram.

In fact, it was before MySpace.

We were using Friendster back then.

Like, this is like the beginning of the internet marketing world, right?

And we were trying to figure things out.

And we found it was hard to

ads. You couldn't buy ads to just people's, you know, I mean, you could buy Google ads with

kind of a thing at the time, but it wasn't like today where most people just buy Facebook ads,

right? Buy YouTube, Instagram ads. It was a different time. And so the way we drove traffic back

then primarily was through partnerships. We had to know other people

who also had email lists and we do joint ventures where I'd promote them, they promote us and vice

averse. That's kind of how this whole world and this whole industry was built. In fact, it's crazy

if you look, if you go back in time, you know, 20 some odd years ago when we first started playing

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