On this podcast, Gary gives a keynote at Luminary and talks content creation and speaking your truth.

This is the Gary V. Audio Experience.

I love when people are like, Gary V, you're boring. You say the same shit.

And I jump right into them like, what do you want me to make up shit?

You got your perspective.

I just want to be happy. Don't you want to be happy?

Talk about the content building because you talk so much about having that real content behind you

versus just something that's perceived like the Instagram.

Well, look, I think content needs to be real to you.

Like for me, entrepreneurial content comes very easy.

I've been selling things since I was six. Like this is all I've ever been.

Like I don't make content around education.

You know, so I think where you're going and I want to make it contextual for the audience is like,

you need to make content that is your biggest truth.

The reason I can, the reason I can come here and be like, I don't want you to read me

like backstage. I'm like, I don't need to know the questions like, or I improv talk or when I do it.

Because I only talk about my truth.

Like the reason my content works is because it's my truth.

It's the same reason my wine content worked a decade ago.

The reason my wine stuff exploded was because I actually tasted wine and actually told you

actually what I thought about it without factoring in how it would impact my business.

That was a huge game changer for me. The day I started Wine Library TV, I thought of it at like

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