I know you talk about the Oprah Night's success takes about seven.

17 and a half years, yeah.

17 and a half years?

Yeah, 10, 5, and 2.5.

Got it.

Okay.

Well, I'm at 7.

10 years will get you to 50% of the way. Five will get you to 75% of the way and then 2.5 will get to the rest of the... Oh, no, sorry. 10 will get you to 25% of the way. most people will quit, then the next five years will get you to 50%, then two and a half years to get to 100.

Things happen in slowly, then all of a sudden. Okay, sorry. I got the math right, finally. Yeah, cool. No, something that I've built an identity around. I'm a behaviorist also is consistency, right? Like, that's something that I'm known for and I do well. Yeah. And for whatever reason,

I was, I was going for a run earlier, I guess last week. And the mind just popped or the thought

just popped in my mind, which is consistency is not enough. And that kind of like broke me. I'm like,

wow, I've built my whole life around consistency. And it's kind of the argument I thought of was like, well, do we eventually plateau

because we're doing the same things over and over again where now we've reached the ceiling

of like almost saturated potential and now we need to take a new behavior in order to

maximize to a new potential?

Or how do you receive that idea of consistency not being enough?

Yeah.

Categorically, consistency is fine, but there's sub-behaviors within, like, sleep.

So if I, when I started my consistent sleep routine, if I stuck to the exact same routine,

I would not be where I am today because now there's like the eight sleep bed and a whole bunch of other things we've learned about sleep.

And I'm constantly, what, doing my best, learning lessons and having fun with sleep.

But sleep is still a consistent behavior of mine.

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