In 2020, the CEO of the world's largest asset management company made huge waves.

Larry Fink of BlackRock had said that BlackRock was going to take into account climate change

and how companies were approaching it when deciding how to make their investments.

Finance has caught on to the idea that we need to move forward on sustainability.

And I believe we're at the cutting edge of making substantial changes in how we invest,

where we invest.

And I believe this is going to move sustainability much faster than any of the skeptics ever

imagined.

And he gets a target on himself and BlackRock and that sort of opened the door to this backlash.

That's our colleague Julie Bikoitz.

And she says that this backlash centers around ESG, a new kind of investing that takes into

account environmental and social concerns.

But conservative activists and lawmakers call it woke capitalism.

You've probably experienced woke capitalism.

Woke capitalism.

You can see it in the rainbow logos the BLM adds.

This new woke capitalist movement that wasn't quite the action of big government, but

nor was it.

Instatuting far left social agenda, social justice agenda.

ESG is forcing, they're calling it woke, that's forcing money managers into making decisions

they wouldn't normally make.

In other words, get woke or get changed.

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