Everyone is familiar with name, image, and likeness.

The initials NIL have become very popular over the past couple of years,

and definitely since last summer when it became legal for student athletes to profit from

their name, image, and likeness.

Michigan launched a program, Victor's Local Exchange, and to talk to us about it, we're going to meet up with Kurtz Voboda, the Associate Athletic Director, External Communications, and Public Relations, right here on Conquering Heroes.

Welcome to your one-stop podcast for all things Michigan Athletics.

Updates on every team on campus and interviews with players and coaches are all on the way.

This is Conquering Heroes.

Here's your host, John Jansen.

Well, a very unique topic, one that is front and center in college athletics right now,

and that is name, image, and likeness, and how it relates to universities, to conferences, to the NCAA,

to get Michigan's take on it because they just released a new program.

We're going to talk to the Associate Athletic Director of External Communications and Public Relations.

That's Kurt Spaboda.

Kurt, thanks for joining us.

And NIL's made your life a little bit busy, hasn't it?

John, yeah, it's so great to be here with you a topic that I'm passionate about. And, you know, yeah, this is so great to be here with you, a topic that I'm passionate about.

And, you know, yeah, we've been pretty busy with this since the early summer.

And obviously it's been in the news a little bit now, Michigan specifically here over the last couple of weeks.

So I'm passionate about this topic and I'm happy to chat with you

today. Well, I want to talk about compliance, all of the different issues that come up when

we're talking about name image and likeness. But the headliner is you guys just, we just

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