Confidence Classic: Dream It, Bet On It, Build It with Candace Nelson, Founder of Sprinkles Cupcakes

Creating Confidence with Heather Monahan

Heather Monahan

Self-improvement, Education, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 20 January 2026

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the thing that feels like your biggest setback is actually the doorway to your purpose? In this episode, I sit down with Sprinkles Founder, Candace Nelson, to talk about how alignment, intention, and a bigger WHY fueled everything from launching the world’s first cupcake bakery to creating the iconic Cupcake ATM. She also breaks down the mindset behind her new book, Sweet Success, offering a roadmap for anyone who feels stuck, burned out, or unsure of their next move. Get ready to rethink failure, and reconnect with what lights you up. In This Episode You Will Learn Why ALIGNMENT is the accelerator behind sustainable success. How getting FIRED can become the catalyst for your greatest work. Why following “BREADCRUMBS” beats trying to see the whole path. How one BELIEVER can change the trajectory of your life. The difference between DREAMERS and DOERS. Why “CRAZY IDEAS” are often future revenue streams. How to reframe IMPOSTER SYNDROME as proof you’re growing. Check Out Our Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/monahan Quince - Step into the holiday season with layers made to feel good and last from Quince. Go to quince.com/confidence Timeline - Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/confidencefree Resources + Links Get your copy of Candace’s book Sweet Success HERE Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Candace on Instagram & LinkedIn

Transcript

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0:00.0	Every day was grueling. I mean, physically grueling. It was like I was rolling downhill.
0:05.1	And all of these magical things kept happening. And I've learned since then, I mean, there was a
0:10.0	moment in time where I was like, oh, yeah, I got this. I got this entrepreneurship thing. I'm good.
0:14.6	I do this pretty well. And I made a couple decisions that were not as intentional or maybe as
0:19.6	aligned and fell flat on my face.
0:22.6	And I was like, right, right. Good reminder. Move with intention. Make sure everything is aligned,
0:29.9	purpose driven, grounded in a bigger why. That's what really moves the needle. I'm on this journey
0:36.0	with me. Each week when you join me, we are going to chase down our goals.
0:40.9	We overcome adversity and set you up for a better tomorrow.
0:45.6	I'm ready for my close-up.
0:47.4	Tell me, have you been enjoying these new bonus confidence classics episodes
0:52.1	we've been dropping on you every week?
0:53.6	We've literally hundreds of
0:55.1	episodes for you to listen to. So these bonuses are a great way to help you find the ones you may have
1:00.4	already missed. I hope you love this one as much as I do. Hi and welcome back. I'm so excited for you
1:07.7	to meet our guest this week. Candice Nelson is a serial entrepreneur, New York
1:12.6	Times bestselling author, Wall Street Journal, contributor, angel investor, TV personality,
1:18.9	executive producer and mom. Candice worked in investment banking, sounds boring, and then at an
1:24.8	internet startup before shifting gears to follow her passion and attend
1:28.3	history school. In 05, she opened the doors to Sprinkles. I think you've heard of it.
1:33.9	The world's first cupcake bakery. Despite the early naysayers, her tiny bakery and Beverly
1:39.3	Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012,
	...

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