Confessions of a Public Speaker with Scott Berkun
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 6 June 2017
⏱️ 37 minutes
🧾️ Download transcript
Summary
A lot of speakers want to write books and be recognized as best-selling authors - but not many speakers call themselves a writer who happens to speak. But our guest for episode 136 of The Speaker Lab does!
Scott Berkun, author of Confessions of a Public Speaker and his latest book, The Dance of The Possible, joins us to talk about why his books drive his speaking career, how his career has evolved over the years, and how he chooses his book topics.
Scott has authored 7 books in the last 12 years and in that time his speaking career has evolved from workshops and consulting gigs to lectures and keynoting conferences. You'll hear how he did this, where his speaking career began and how to develop your expertise in one area. You'll even hear his worst speaking moment! Join us for that and more on today's The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How much of his income is from speaking vs book sales?
- The two ways he narrowed down his speaking topic and his audience.
- What does he recommend to speakers just starting out?
- Do you need to publish a book in order to be a speaker?
- Does he ever speak for free today?
- Why did he write Confessions of a Public Speaker?
- What Steven Soderberg can teach you about creativity and profitability.
- What is the test of whether or not an idea is valid?
- And so much more!
EPISODE RESOURCES
- Scott Berkun's web site
- The Dance of the Possible, by Scott Berkun
- Confessions of a Public Speaker, by Scott Berkun
- Scott's other books
- Scott Berkun on Twitter
- 7 Proven Steps to Finding And Booking Paid Speaking Engagements
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:48.6 | What's up, my friends, Grant Baldwin here. Welcome back to the speaker lab podcast. Hey, today we got a |
| 0:52.5 | great guest for you and someone that |
| 0:54.9 | has a great book that actually came out several years ago, book called Confessions of a Public |
| 1:00.0 | Speaker. And so actually he has a new book coming out and he had his publisher reach out to us |
| 1:05.6 | about the possibility of chatting a little bit. And I said, yeah, I want to chat, but I want to talk |
| 1:09.0 | about Confessions of a Public Speaker. So that's what we dig into today. Today we are talking with |
| 1:13.9 | Scott Birkin, who again is the author of Confessions of a Public Speaker. We talked through how his |
| 1:19.1 | speaking career has evolved over the years. We talk about why he chooses to position himself as a |
| 1:23.8 | writer who happens to speak instead of the opposite there. We also talk about how he chooses |
| 1:28.1 | his next book topics and how his book drives his speaking business. We talk about how to pick |
| 1:33.6 | an idea, stay focused on it. And then again, we dig into his new book, The Dance of the Possible, |
| 1:38.4 | which is a really fun book and a book all about creativity. I think you're going to dig. So let's get |
| 1:43.7 | right into it. |
... |
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