5 • 1.3K Ratings
🗓️ 29 September 2025
⏱️ 46 minutes
🧾️ Download transcript
Step inside one of Europe’s largest legal brothels with Catherine DeNoire—a PhD student in organizational psychology and the manager behind the business side of the sex industry. From HR to marketing to worker safety, Catherine shares what it’s really like to run a brothel that operates more like a corporation than a cliché. We dive into the realities of customer behavior, how legality shapes safety, the surprising economics of sex work, and why personality matters more than looks. Equal parts researcher and operator, Catherine is breaking stereotypes and reshaping how the world sees this often-misunderstood industry.
Behavior Concepts Covered:
Generalization
Contingent reinforcement
Preference assessment
Shaping
Unconditioned reinforcement
Connect with Catherine:
Instagram: @catherine_de_noire and @cath_de_noire
TikTok: @kate.denoire
Facebook: Catherine De Noire page
OnlyFans: onlyfans.com/catherinedenoire/
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| 0:00.0 | It's behavior bitches. |
| 0:05.0 | Hi, everyone. Welcome to today's episode of behavior bitches. I am here and ready for the podcast |
| 0:13.5 | today. I did my hair. I did everything. And this morning I actually woke up and I had a pimple |
| 0:18.8 | on my face. So I turned lemons into lemonade and I took a black eyeliner and I put it on my pimple and |
| 0:26.6 | now I have a beauty mark. |
| 0:27.9 | So that's how my day started today. |
| 0:32.5 | I, first of all, just want to say, I love doing the podcast because of who I get to interview. |
| 0:39.4 | And when you hear about our guest today, you'll understand if you're someone like me, you're |
| 0:43.1 | interested in behavior, you're interested in interesting things. This podcast is for you. |
| 0:48.9 | So before we get started, obviously I have to give some reinforcement to my own podcasting behavior. And here |
| 0:56.4 | we go. We have a review coming in hot from Catherine Michvec. Hope I said that right. I am loving |
| 1:04.3 | your episodes. So cool to see ABA strategies being used in reality TV shows. Definitely |
| 1:10.0 | helped with examples of strategies in the real world while studying. |
| 1:13.6 | That makes me so excited that we're helping you with your studying through real life examples. |
| 1:18.7 | And it just is exactly what was intended to do with this podcast. |
| 1:23.3 | So I'm excited to hear that. |
| 1:24.5 | So keep the reviews coming. |
| 1:26.2 | I love it. |
| 1:27.4 | And now let's get into the juicy part. |
| 1:33.3 | Today's behavior concepts covered are generalization, contingent reinforcement, preference assessment, shaping, and unconditioned reinforcement. |
| 1:49.3 | Who is our guest today? |
| 1:51.8 | Our guest is Catherine De Noir is a manager in a legal brothel in Central Europe and a PhD |
... |
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