Trial Reels are a cheat code. They are arguably the best feature that any social networking app has ever given us to grow our following, reach more people, and go viral with little to no risk on our end.

And so in today's episode, I'm going to share with you a complete breakdown on how to grow on Instagram using trial reels. First and foremost,

we need to lay the foundation of what are trial reels? How do you use them? Why did Instagram

create them? And how should you use them, which is actually different than why Instagram created

them? Now, for those of you who don't know what they are, they were created in December of

24 as a way to post reels that would only be shown to non-followers.

They would not be shown to anyone who already follows you.

And the reason that Instagram created such a feature is so that you could test, so that you could

trial different ideas, different hooks, different content, that you were too nervous or shy or scared to post to your normal feed, which would be seen by your normal followers.

Basically, they wanted to create a low pressure environment where strangers could see your content, so you didn't have to worry about the cringe embarrassment of someone you know seeing your reels.

Now, that was Instagram's intention, but very quickly,

us marketers figured out, hey, this is a free unlimited attempts to reach new people. This is a

kind of reel that is guaranteed to help me grow my audience because it's only going to be

reaching new followers. It's kind of like free advertising. And so very early on, myself and many other

Instagram experts began telling and teaching y'all to post as many trial reels as possible.

If they're giving us the opportunity to reach new people, well, then we might as well

spam the heck out of our trial reels and reach as many new people as we can because I and many

others saw the writing on the wall, which is that if we are all posting dozens of trial reels and reaching dozens of new people as we can because I and many others saw the writing on the wall,

which is that if we are all posting dozens of trial reels and reaching dozens of new people every day, well, then eventually Instagram is going to make some changes. And so over the course

of 2025, Instagram has made some changes. One of the first major changes that Instagram made

is they created a cap or a limit on how many trial

reels you could post per day. When trial reels were first released, there was no cap. You could

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